SURELY YOU SEEN THEM EVERYWHERE AND HAVE ASKED, WHAT IS A QR CODE?
A QR code (quick response barcode) is a system to store information on a dot matrix or a two-dimensional bar code. It is characterized by the three squares that are in the corners and help detect the position of the code reader. With the help of a mobile device, it can retrieve this information just by pointing the camera at the QR code.
QR codes have revolutionized the online marketing and advertising brands.
Tablets and smart phones are constantly changing how we interact with information in the web. This changes the patterns related to the way we communicate. That’s why it's important not to use the QR code just to use it.
It is important to have a precise strategy in which to implement the QR code and provide a benefit to the user, something that adds value to the strategy and is likely to result in brand loyalty.
Several mistakes are usually found in strategies using QR Codes, we must bear in mind that the misguided efforts result in a loss of competitiveness that will not only affect growth figures of the brand but also affect our reputation online.
To use QR codes is important to define how this strategy fits together with the overall business strategies. We cannot make a strategy based on QR codes if the company's website is not optimized for mobile sites, this causes you to lose consistency and that undermines confidence in the cohesiveness of the brand and its ultimate efficiency.
Strategies based on QR codes should be very specific according to the amount of information, strategies involving large files, are not recommended. It’s important to remember that these strategies are based on mobile web, which is expected to make downloading information quickly.
When wanting to use QR codes it is important to consider giving customers a useful factor for the marketing strategy. Linking the AR Code to a manual or too much information is not recommended.
The size of the QR code is essential. If it’s too big it for a full scan (advertising on public roads) or very small and cannot be read correctly.